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marketing datasets As http://archive. How to download the Bank Marketing Data Set from the the UCI Machine Learning Repository using the Unix command, curl. - The R Datasets Package: There are around 90 datasets available in the package. EXPLORATORY PROJECT BY MATEUSZ BRZOSKA MIDDLESEX UNIVERSITY 2015 1 Source: N/A. How to Quickly Crunch Tons of Marketing datasets. Often more than one contact to the same client was required, in order to assess if the product (Bank Term deposit) would be subscribed or not. . com's datasets gallery is the best place to explore, sell and buy datasets at BigML. , New York, NY, imandel@telmar. Target Marketing. In the April update of Power BI Desktop, we released the ability to connect to datasets in the Power BI service. Source code and data for our Big Data keyword correlation API (see also sectio… WRDS provides clients with the broadest collection of financial, economic and marketing data and the most robust computing infrastructure available, making it the global gold standard for integrated research systems. Assuming you’ve downloaded the CSV, we’ll read the data in to R and call it the dataset variable. Related: This Startup Wants to Revolutionize Search, One Data Set at a Time. Feel free to contact me if you want your dataset(s) added to this page. xls files). Fusion and causal analysis in big marketing data sets . These tools include The data mining framework for direct marketing consists of five phases outlined below: Enterprise Surveys offers an expansive array of economic data on 135,000 firms in 139 countries. This paper describes a new data set available to academic researchers (at the following website:http://mktsci. These datasets have all been tested with A topic-centric list of high-quality open datasets in public domains. Data is gathered and compiled by numerous government agencies and public and private organizations. uci. These dataset below contain reviews from Rotten Tomatoes, Amazon, TripAdvisor, Yelp, Edmunds. That is, they use random-number generators to create their data on the fly. Self Service BI: doing a Customer 360 by querying and joining Salesforce, Marketing and log datasets Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning I am using a Desktop tool, need to understand how / where can i download the sample datasets / files assosciated for leaning purposes? I am referring Class imbalance is a major problem in machine learning. predictionmarket, tool, finance, buzz, advertising, marketing, data, set, collaborative, filtering, Swipamail is an AI driven Bulk Email Marketing Solution. It occurs when the number of instances in the majority class is significantly more than the number This is a marketing analytics case study example from online retail that will illustrate the power of data science in sales and marketing datasets or if possible What marketing metrics and KPIs should you track? Explore more than 70 examples for digital marketing, SEO, social media, content marketing, PPC, and email marketing. pubs. VAST2014--3 days: Market Basket Analysis with R. Kilts Center for Marketing at Chicago Booth and the Nielsen Company have partnered to make two consumer marketing datasets available to US-based academic researchers. License a commercial dataset from our partners, then access it immediately on GCP. Citation Request: Please refer to the Machine Learning Repository's citation policy There are many datasets available online for free for research use. 17 . , 711 Third av. Learn how to copy data from Salesforce Marketing Cloud to supported sink data stores by using a copy activity in an Azure Data Factory pipeline. Dataset Name: Short Description: Website: Number of Nodes: Number of Edges: Date Added: 1: BlogCatalog: BlogCatalog is the social blog directory which manages the bloggers and their blogs. Data Set Information: N/A. marketing analytics modeling datasets, which exceeds the ability of the analyst to examine patterns within any reasonable time period. this type of data The USDA Agricultural Marketing Service (AMS) Cotton Program maintains a National Database (NDB) in Memphis, Tennessee for owner access to cotton classification data. To evaluate the regression model, I use the model to test 2nd data set - The best model achieved a high predictive performance. Visit MarketingProfs today. Data is available for download and follow along! Keep in mind the following 1. Caron works with the SBA. These data are comprised of store sales and consumer panel data for 30 product categories. Relevant Papers: N/A. kdnuggets. These data are intended to enable academic researchers to study important research topics in marketing and economics of concern to practitioners, policy makers, and scholars. 0. Full-Text Paper (PDF): The IRI marketing data set | ResearchGate, the professional network for scientists. Classification . Despite the feverish efforts to invest in marketing analytics, Cutting-Edge Marketing Analytics Real World Cases and Data Sets for Hands On Learning Rajkumar Venkatesan Bank of America Research Professor of Business Administration, Internet Marketing & Web Scraping Projects for £250 - £750. com and so on Bank Marketing Dataset Data from a large marketing campaign carried out by a large bank . These data Locate and use numeric, statistical, geospatial, and qualitative data sets, find data management templates, find data repositories to house your own data and find tools for data visualization. If you do not have excel Using SAS® to Build Customer Level Datasets for this data set, Our fictional client provides web-based software to help businesses manage internet marketing The most efficient way to solve the problem is to dedupe datasets and go behind the limit line again, 2017 State of B2B Digital Marketing relationships in large data sets. All data, except for Appleby's Red Deer data set, are coded in the UCINET DL format. Some Datasets Available on the Web . We help our customers to send the emails at their specified email addresses. com - Machine Learning Made Easy. We have complete data sets from censuses performed from 1970 to the present. This is an Excel file. This data set was obtained from the UC Irvine Machine Learning Repository and contains information related to a direct marketing campaign of a Portuguese banking institution and its attempts to get Yahoo Sandbox datasets, Language, Graph, Ratings, Advertising and Marketing, Competition Yelp Academic Dataset, all the data and reviews of the 250 closest businesses for 30 universities for students and academics to explore and research. 2012 : DeliciousMIL: A Data Set for Multi-Label Multi-Instance Learning with Instance Labels Miscellaneous Datasets. If the data are used, please remember to give proper reference to the person who has produced the data. Financial Statement and Notes Data Sets The data sets provide the text and detailed numeric information in all financial statements and This public data set contains information about services and procedures provided to Medicare beneficiaries by food marketing, agricultural trade, diet LOGISTIC REGRESSION and C5. The classification goal is to predict if the client will subscribe a term deposit (variable y). But even though data is increasingly accessible, it’s sometimes hard think up an interesting problem to analyze. Social networks: online social networks, edges represent interactions between people; Networks with ground-truth communities: ground-truth network communities in social and information networks Pew Research Center makes its data available to the public for secondary analysis after a period of time. The first step is to find an appropriate, interesting data set. What is Database Marketing? Learn when and how an organization employs the marketing strategy: Database Marketing. org). This registry exists to help people discover and share datasets that are available via AWS resources. Discover the world of AI-powered marketing at Econsultancy’s The purpose of the predictive model is applying it to new data. A few data sets are accessible from our data science apprenticeship web page. If you are an ISMS member please login now, using the “Member Login” button on the top right hand corner of this page, to ensure you receive the discounted member rate, then proceed to select your dataset. Gupta 508 Kris Hall, Graduate School of Business, Columbia University, Causality Workbench Challenges in Machine Learning: A marketing dataset Contact: Faulty and healthy gear box Data sets need to be analyzed in detail. With them you can: Practice performing analyses and interpretation. com/r/datasets * https://d396qusza40orc. Problems? Understand what marketing analytics is and how it can help you gauge the success of your marketing programs, and get insights on how to use it successfully. It’s also an intimidating process. Market Research Data. Propose NEW data ☛☛☛PR☛☛☛ A big list of free public datasets. 0 DECISION TREE Detailed solved example in Classification -R Code - Bank Subscription Marketing Data Set:- Bank Marketing data set: This definition explains what a data set is and discusses the current use of the term as well as its origin in the IBM mainframe context. edu/ml/datasets/Bank+Marketing!! Full Service Multichannel solutions from list services to email marketing Leverage our expertise with complex datasets and Big Data is our world Public Data sets on Amazon AWS Amazon provides following data sets : ENSEMBL Annotated Gnome data, US Census data, UniGene, Freebase dump Datasets for "The Elements of Statistical Learning" Info Data Larger dataset with ethnicity included: spnbmd Marketing: Info Data If you are looking for user review data sets for opinion analysis / sentiment analysis tasks, there are quite a few out there. The classification goal is to predict if the client will subscribe a term deposit at BigML. (Maybe someone could use this to build a viral marketing campaign along the Find out how the Webhose platform works. See this post for more information on how to use our datasets and contact us at info@pewresearch. ics. They've all been tested with Watson Analytics, and are t BigML. Completing your first project is a major milestone on the road to becoming a data scientist. If you're looking for lyrics: musiXmatch dataset. Kirill Eremenko June 17, 2015; No comments; Section 1. Tableau Course: Download Practice Datasets. EXPLORATORY PROJECT BY MATEUSZ BRZOSKA MIDDLESEX UNIVERSITY 2015 1 Full-Text Paper (PDF): Clustering Marketing Datasets with Data Mining Techniques The data is related with direct marketing campaigns (phone calls) of a Portuguese banking institution. This feature allows you to create new reports off existing datasets you've already… Most database research papers use synthetic data sets. Merge datasets from your marketing tools with census data to understand more information about your customers. The data is presented in a variety of ways useful to researchers, policy makers, journalists, and others. txt files), and Excel (. MarTech Today is a must-read daily news site for CMOs, CIOs & CTOs, marketing technology & marketing operations professionals, ad tech managers, UX experts & data analysts. Deposit subscribe Prediction using Data Mining Techniques based Real Marketing Dataset Safia Abbas Computer Science Department, To see all datasets please visit USDA Open Data Catalog. Many attributes of the clients contacted are given. Control the creation of datasets, The combination of our Email Builder and List Manager solutions allows communication teams and marketing agencies to build and Do you know any large datasets to experiment with Hadoop which is free/low cost? Any pointers/links related is appreciated. Explore alternate data layouts. The James M. Many efforts at data matching are done for the purposes of identifying a key link between two data sets for marketing, security or other applied uses. Why is that a problem? We end up working with simplistic models. (Maybe someone could use this to build a viral marketing campaign along the Data Mining – analyse Bank Marketing Data Set by WEKA. Abstract data set: This definition explains what a data set is and discusses the current use of the term as well as its origin in the IBM mainframe context. Use datasets, lenses, and dashboards to organize and analyze your marketing data. Data set for Unstructured Treatment Interruption Study 373 5 FALSE FALSE Nutritional and Marketing Information on US Cereals 65 11 FALSE FALSE TRUE FALSE CSV : How is AI changing marketing? Is it all hype or are some important changes taking place? In this post, I consider how marketers and consumers are being influenced by developments in AI, and challenge visionary leaders to prepare now for a future of marketing "powered by" AI-based software. In addition, Uniting information from diverse datasets is a common use of AI. Conversational datasets to train a chatbot As in the last two months I read a lot about chatbots which awakens in me the desire to develop my own chatbot This page is a collection of datasets used in my research activity. Thinking of creating a website? Google Sites is a free and easy way to create and share webpages. Some of them are listed below. Case study of Decision Tree vs Logistic Regression for classification The world is full of interesting datasets. I am looking to source an email marketing list for businesses connected with the Adult Industries in the UK, such as Gay Saunas, adult shops, -that sort of thing. See data mining examples, including examples of data mining algorithms and simple datasets, that will help you learn how data mining works and how companies can make data-related decisions based on set rules. Additional datasets. Pew Research Center is pleased to offer scholars access to raw datasets from our research. Examples of popular public data sets include a collection of WP Premium Support Catalog; How Welcome to my data page. Because of space restrictions, many of the items that once appeared in this directory have instead been moved into storage. This page contains links to almost everything you ever wanted to know about the data that is available on my site (and more). Source code and data for our Big Data keyword correlation API (see also sectio… BigML. Latest from Marketing How to Launch Products in Uncertain Markets 1 Comment On: Coca-Cola’s Unique Challenge: Turning 250 Datasets Into One Overview and Motivation: This dataset is for the Direct Marketing campaigns of a Portuguese Banking Institution. Causality Workbench Challenges in Machine Learning: A marketing dataset Contact: Faulty and healthy gear box Data sets need to be analyzed in detail. Marketing (18) Marketing may a covered entity contract with a business associate to create a limited data set the same way it can use a business Successful discovery requires building a data advantage by pulling in relevant data sets from both Marketing and sales leaders need to develop Pew Research Center makes most of its datasets available to the public for secondary analysis after a period of time. org with any questions. Swipamail is an AI driven Bulk Email Marketing Solution. With the Poker-Hand dataset, the cards are not ordered, The most efficient way to solve the problem is to dedupe datasets and go behind the limit line again, 2017 State of B2B Digital Marketing Build live TV dashboards using data from any third-party tool, database or in-house system with our clear and simple Datasets API. A popular generator is dbgen from the Transaction Processing Performance Council (TPC). Delve Datasets Collections of data for developing, evaluating, and comparing learning methods. This superlative tool provides the highest quality lists to identify and target consumers. Inspired by a post on Quora asking for some ideas on public datasets, I’ve gone through and developed a list of the top ten sources of free public data. Best buyers lists in the market place for your direct-marketing needs. The marketing campaigns were based on PhoneCalls. Here are a few ideas to help you get started Find practice datasets to help you master qualitative and quantitative data analysis The following pages describe over 300 datasets that are available for this course. B2B Marketing Analytics gives marketers easy access to out-of-the-box datasets that provide powerful Pardot insights…. Traditionally the analysis tools are mainly SPSS and SAS, however Consumer survey datasets are huge surveys of consumers conducted by several major market research companies, which are not aimed at any one client. Sample content packs, PBIX files, and Excel datasets for Power BI Accountbase is a suite of target account lists created for specific markets, industry verticals & other niches. If we consider DATA SETS Dataset; DATA SETS; Other Datasets ; HUD USPS ZIP Code Crosswalk Files: Quarter 2, 2018 Posted: 07/19/18 . Abstract: The data is related with direct marketing campaigns (phone calls) of a Portuguese banking institution. 2 Sources Created by. informs. All uses of this data should reference Pew Research Center as the Bank Marketing. See detailed acknowledgements inside. but, what if you need more customization? Analysis of 3 data sets covering a breadth of Tableau features. Search datasets Submit is a computerized information database designed to support the FDA's post-marketing This file contains the data elements About. Posted by Groceries Data Set javascript kuwait launch management Marketing model models money morphological box networks This dataset includes C-level, sales/marketing, IT, and common finance scenarios for the retail industry and support map integration. com/datasets/ Update: See also Search datasets Submit is a computerized information database designed to support the FDA's post-marketing This file contains the data elements The Market Research Library API provides metadata for country and industry reports that are produced by ITA’s trade experts and are available in ITA’s online market r-directory > Reference Links > Free Data Sets Free Datasets. Menu. Predict if a client will subscribe a bank term deposit Introduction IRI has introduced a broad, new consumer packaged goods data set available for distribution to academics. Get familiar with Watson Analytics by using the sample datasets provided in this community. 0. Agricultural Marketing Service (AMS) The Agricultural Marketing Service A fundamental knowledge of marketing data analysis is critical. Minho) and Sérgio Moro (ISCTE-IUL) @ 2012 See data mining examples, including examples of data mining algorithms and simple datasets, that will help you learn how data mining works and how companies can make data-related decisions based on set rules. The categories listed below will link you to a useful bank of large data sets for experimentation with Minitab (. The larger the initial data set, The ISMS Research Datasets - we are now happy to provide some exciting new data bases to be used for academic research. Data is a particularly powerful tool for content marketing. Balasubramanian Department of Marketing, University of Texas at Austin, Austin, TX 78712, USA S. The data is related with direct marketing campaigns of a Portuguese banking institution Marketing EDGE's data set library is offered for for classroom use, dissertations and/or other research and is free of charge to members of the Marketing EDGE Professors’ Academy The Marketing EDGE data sets from our data set library are available to approved educators for academic situations, classes, independent study or research projects. Effort and Size of Software Development Projects Dataset 1 Apple Sales by Marketing Practice by Store by Day and Traffic Looking for interesting data sets? 100+ Interesting Data Sets for Statistics. In ODDS, we openly provide access to a large collection of outlier detection datasets with ground truth Big Marketing computer network flow data. Target Market Research. These are normalized versions of these datasets, so that the numerical values are between 0 and 1. Effort and Size of Software Development Projects Dataset 1 Apple Sales by Marketing Practice by Store by Day and Traffic Full-Text Paper (PDF): The IRI marketing data set | ResearchGate, the professional network for scientists. In this article market mix modeling basics explained using a case study and dataset, along with SAS procedures and sas programming. Get access to free, structured datasets that can be used in academic research. * A list of Data Journals (in no particular order) * A database of open databases? (also see most-upvoted questions on the Open Data Stack Exchange at Highest Voted Questions) * http://www. Getting Started. Learn how to find free public data sets and use them to create visually rich, data-driven content that attracts a ton of backlinks. What datasets exist out on the internet that I can run statistical analysis on? This dataset contains a subset of the clouds used within the paper “Deep Scattering: Rendering Atmospheric Clouds with Radiance-Predicting Neural Networks”. Investigate statistical tools commonly used in your industry. . Dataset properties. Oracle Marketing Cloud offers the industry’s richest datasets and most adaptive intelligence so marketers can deliver irresistible Renewed interest in big data and data visualisation has more people searching for public datasets. When you contact me for data requests, please provide information about your academic status (your home institution, your current position) and explain in brief how you will use the data. You can start getting familiar with Watson Analytics by using the sample datasets provided in this community. Attribute Information: N/A. Data Analysis technologies such as t-test, ANOVA, regression, conjoint analysis, and factor analysis are widely used in the marketing research areas of A/B Testing, consumer preference analysis, market segmentation, product pricing, sales driver analysis, and sales forecast etc. Our goal was to use publicly availible data so that the computations in the text would be reproducible. reddit. Decision Tree Model to Bank Marketing dataset; by Fábio Campos; Last updated 11 months ago; Hide Comments (–) Share Hide Toolbars Additional Cases and Data Sets Instructors who have been granted access to password protected areas of this companion site can download teaching notes to the following cases. gov team to promote essential government resources that help entrepreneurs and small business owners start-up, grow and succeed. Mobile consist of four individual data sets, The Marketing Fact Book contains data on grocery store purchases from a Data Mining – analyse Bank Marketing Data Set by WEKA. cloudfront Stanford Large Network Dataset Collection. Because not all datasets are free, you'll want to find the ones that are free and accessible. Minitab provides numerous sample data sets taken from real-life scenarios across many different industries and fields of study. Uniting information from diverse datasets is a common use of AI. mtp files), TI-83/TI-83Plus (. Multivariate . Maybe there are just too many possible questions, maybe it’s a pain to set up analytical tools, or maybe it’s just too easy to get How is AI changing marketing? Is it all hype or are some important changes taking place? In this post, I consider how marketers and consumers are being influenced by developments in AI, and challenge visionary leaders to prepare now for a future of marketing "powered by" AI-based software. If you're looking for cover songs: SecondHandSongs dataset. If you're looking for song-level Data Mining for Direct Marketing: During data mining on these three datasets for direct marketing, we encountered several specific problems. Process it in place without having to store or move it. Renewed interest in big data and data visualisation has more people searching for public datasets. The IRI Marketing Data Set was introduced in 2008 (Bronnenberg, Kruger and Mela, 2008) with five years of data. Target, segment and enrich you customer view across channels with Experian’s customer data attributes to take your business to the next level. Suppose you wanted to know the average sales cycle for your customers according to the type of marketing Datasets for "The Elements of Statistical Learning" Info Data Larger dataset with ethnicity included: spnbmd Marketing: Info Data Full Service Multichannel solutions from list services to email marketing Leverage our expertise with complex datasets and Big Data is our world Igor Mandel Telmar Group Inc. With the best B2B Email Lists you can achieve a multi-channel marketing CarlsonsMedia provides the most authentic and reliable customized datasets center a more viable option for marketing campaigns than ever. Data is available for download and follow along! Several data sets are used to for illustration and exercises. Real . In case of open source email marketing dataset, Swipemail don’t have any this type of datasets. We work with marketing data, In this series I’m going to take some very simple simulated data sets and look at how well some of The final data generating Merge datasets from your marketing tools with census data to understand more information about your customers. #You may need to use the setwd(directory-name) command to #change your working directory to wherever you saved the csv. The larger the initial data set, Modeling large data sets in marketing* S. We use cookies on kaggle to deliver our services, analyze web traffic, and improve your experience on the site. From: KDnuggets maintains a collection of datasets with descriptions on www. Examples of popular public data sets include a collection of WP Premium Support Catalog; How Wharton Research Data Services. Apply the best DM model in a real setting, with a tighter interaction with marketing managers, in order to The ISMS Research Datasets - we are now happy to provide some exciting new data bases to be used for academic research. This feature allows you to create new reports off existing datasets you've already… What is Database Marketing? Learn when and how an organization employs the marketing strategy: Database Marketing. Target account lists are managed & delivered with full company data for easy segmentation Several data sets are used to for illustration and exercises. This public data set contains information about services and procedures provided to Medicare beneficiaries by food marketing, agricultural trade, diet Here's a planning process for your marketing campaigns along with examples of different marketing campaign types. Apply the best DM model in a real setting, with a tighter interaction with marketing managers, in order to ReadyContacts consistently does an exemplary job of building campaign-specific marketing data sets, and is always unfailingly professional and responsive to work with. By using kaggle, you agree to our use of cookies. 45211 . Prefernce: Atleast one GB of data. Conversational datasets to train a chatbot As in the last two months I read a lot about chatbots which awakens in me the desire to develop my own chatbot To succeed as a CMO today, you need to know a lot about marketing, some digital, some in sales and a dash of technology. Mitigating Bias in Machine Learning Datasets the machine learning tools that drive marketing automation software could make erroneous assumptions about users The data resources listed on this page are freely available to members of Aston University and in most cases are freely available via the web. Big Data for Marketing: Killer Strategies from 24 Experts – What’s the difference between regular data and “big data”? This is a common and highly relevant question for all companies doing business online today. Despite the feverish efforts to invest in marketing analytics, I have come across many datasets in my research and thought I’d share my list with everyone. Free Public Datasets on Google Cloud Platform makes it easy for users to access and analyze big data in the cloud. The data set was expanded to include more than t In the April update of Power BI Desktop, we released the ability to connect to datasets in the Power BI service. Miscellaneous Datasets. UCI Bank Marketing Data set was created by Paulo Cortez (Univ. Mitigating Bias in Machine Learning Datasets the machine learning tools that drive marketing automation software could make erroneous assumptions about users With the best B2B Email Lists you can achieve a multi-channel marketing CarlsonsMedia provides the most authentic and reliable customized datasets I've been working on a new method for analyzing and parsing datasets to identify and isolate subgroups of a population without foreknowledge of any subgroup's characteristics. SEC and Market Data. Here are a number of datasets for regression analysis, CVT basis calculations, K-means analysis, and so on. Caron Beesley is a small business owner, a writer, and marketing communications consultant. Pew Research Center makes its data available to the public for secondary analysis after a period of time. A well-executed direct advertising campaign can The training dataset was further Here's a planning process for your marketing campaigns along with examples of different marketing campaign types. 2. Looking for interesting data sets? 100+ Interesting Data Sets for Statistics. CRADC is delighted to announce the introduction of the Kilts Center for Marketing’s Nielsen datasets, available now to Cornell researchers through Cornell’s institutional contract with the Booth School of Business at the University of Chicago. If you work with statistical programming long enough, you're going ta want to find more data to work with, either to practice on or to augment your own research. Learn more about sharing data on AWS. You may be asked to register to gain access to the datasets. Suppose you wanted to know the average sales cycle for your customers according to the type of marketing Predicting consumers subscription by analyzing Bank Marketing data set using ML. Just wanted to compile a list of datasets, or sources of datasets, that can be used for BI/Analytics/Visualization projects and explorations (not limited or specific to any tools). Analysis of 3 data sets covering a breadth of Tableau features. com . USPS Vacancy Data for 2nd Quarter 2018 is now Decision Tree Model to Bank Marketing dataset; by Fábio Campos; Last updated 11 months ago; Hide Comments (–) Share Hide Toolbars Additional Cases and Data Sets Instructors who have been granted access to password protected areas of this companion site can download teaching notes to the following cases. B2B and B2C marketers use Oracle Marketing Cloud, an integrated portfolio of best-in-class applications, to drive sales and strengthen brand and customer loyalty. Data matching can be done in order to discard duplicate content, or for various kinds of data mining. The Nielsen Marketing Data is made up of the We work with marketing data, In this series I’m going to take some very simple simulated data sets and look at how well some of The final data generating Use datasets, lenses, and dashboards to organize and analyze your marketing data. Traditional marketing research Data mining uses statistical techniques to discover correlations between different factors and variables in large data sets, Session 1: Core Pharmaceutical Datasets Examples of key retail data fields used by pharma for sales and marketing successful to a certain client, namely, whether the client will subscribe a term deposit. Each cloud is bundled as a volumetric density grid in Field3D and VDB format and comes with preview images and visualizations of cross Our marketing professionals are your one stop source for tools, training, strategies, articles, online seminars, and much more. US Census 2000. See this post for information on how to Discover hundreds of marketing statistics and metrics on social media, content marketing, lead generation, email marketing, SEO, sales, and more. marketing datasets